Jaime Piquer runway on February 3, 2011

Tempus fugit. Time flees. Fortunately we can capture moments, or parts of them. That is the essence of photography, and, more specifically, of a professional photographer. Capturing the moment of this Jaime Piquer parade on February 3, 2011 was magnificent.However, given that there was a lot to process at that time, I just chose a photo and practically nothing else. Recently Piquer said that one of those few photos that came out was one of his favorites and I thought about getting more out of sight.

Puedes leer este post en español: Desfile Jaime Piquer del 3 de febrero de 2011

Parade by Jaime Piquer on February 3, 2011, from Archerphoto, professional photographer in Valencia.

But there were more images, because the collection was great. Models were also fantastic and everything, in general, was spectacular.The Valencia Fashion Week was, without doubt, very expensive. But it also constituted a framework of luxury that on occasions like this, complemented a work worthy of that environment: the Agora of the City of Arts and Sciences. I say this because it did not always happen that content and continent were at the same height. But Piquer established a brilliant collection, full of elegance and at the same time, flattering. Hairdo was so good that it ended up getting the award that the organization gave to that chapter (“best hairdressing design”), with those splendid cylinders.

Jaime Piquer receiving the award.

Politicians, celebrities and models

That day people like Carmen Lomana (Spanisth TV celebrity, somehow) appeared there. It was also classic to find in some runway (usually, and this was the case in Álex Vidal’s) members of the Valencian government, this time Francisco Camps, then president of the Generalitat Valenciana and also the then mayor of Valencia, Rita Barberá.

Marta Ortiz at the Jaime Piquer parade on February 3, 2011, by Archerphoto fotografo Valencia
Marta Ortiz in the Jaime Piquer fashion show.

That same year Marta Ortiz -who also is in these pics- would get the award to the best new model that Bobbi Brown promoted. Ortiz is today a very top-level model that has done image campaigns for El Corte Inglés, among other brands. She has walked down the catwalk for Chanel and won in 2016 the award to the best model in the Mercedes Benz Fashion Week in Madrid. +

If you liked the photos of this Jaime Piquer runway on February 3, 2011, you may be interested in having professional photographs with me. I’m Sergi Albir. You can contact today by sending a message to +34 644459753 or an email to mailto: sergi@archerphoto.eu .

XV Valencia Fashion Week: 2013

Valencia has a fashion show that began with a huge boost when major events were regional government policy but, with the economic cutbacks, it has been losing a lot of thrust. Currently the concept is rethought to survive the crisis and having a a low budget  profile while promoting less known designers. The location seems to be permanently (kind of , you know) in the Agora of the City of Sciences Valencia.

The catwalk had, in previous years, names like Hannibal Laguna, Ion Fiz and the organizer, Alex Vidal, and there were discovered some designers that after dramatically projected: Maya Hansen and Juan Vidal, for example. There were also shining moments with the presence of Assaad Awad, Fidel David or Higinio Mateu.

XV Valencia Fashion Week by Archerphoto

XV Valencia Fashion Week

Currently, the , Valencia Fashion Week live on less glamorous but interesting moments: Alejandro Resta, Siemprevivas or Anillarte are outstanding values ​​right now, although it is expected that the level of the newcomers is adequate .

Here are some galleries of this edition of the Valencia Fashion Week Spring Summer 2014.

Alejandro Resta

Alejandro Resta - Archerphoto, fashion photographer Spain

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Juana Martín

Juana Martín - Archerphoto. professional photographer Spain

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Esther Noriega

XV Valencia Fashion Week

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María Cózar Couture

María Cozar backstage - Archerphoto, professional fashion photographer

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Valencia Fashion Week 2013 desfile Siemprevivas

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Patricia Adam

Patricia Adam - Archerphoto, professional fashion photographer Valencia Spain

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Guillermo del Mar

Valencia Fashion Week Guillermo del Mar

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Violeta en Anillarte, Valencia Fashion Week Primavera Verano 2014

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Javier y Javier

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Lucía Botella para Pepe Botella

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You can find the pictures from this edition- and also from former editions- on my Flickr page (http://www.flickr.com/photos/archerphoto) if you have an account on that network and you want to follow me in a regular way. I am Sergi Albir, professional photographer. If you want fashion pictures, or you want to improve your portfolio, please contact me sergi@archerphoto.eu


Elena Santamatilde by Archerphoto, professional photographer in Spain

Part of my job is precisely making these fashion pics. There is some runway pictures from Valencia Fashion Week, mostly, some editorial work for upcoming designers and some backstage. There is some pictures or famous models such Andrés Velencoso and Jon Kortajarena.

Hope you like them.


Some pictures with different designers and models.


But fashion isn’t just on the runway.
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Behind the lights there is a lot of activity.
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